As a Social Ad Designer my job is to fulfill clients’ visual asset requests for social media marketing strategies and campaigns and by collaborating with account managers, other designers, and copywriters to produce the most effective deliverables and achieve each clients' individual goals. Static Images are meant to grab attention quick and convey a simple message. Simple Animations use movement to help coordinate the eye and drive the message home more meaningfully. Videos rely more heavily on video footage visuals and music to understand the feeling of the service or experience with minimal text overlay for guiding information. Finally, GIFs utilize all these techniques for a quick and concise ad to engage and connect the viewer to the clients' brands.