Spring Bike Challenge

This poster was created to advertise and promote an annual event that OSU Transportation Services hosts called the Spring Bike Challenge which piggybacks off of the ZAP biking rewards program. It is similar to the Fall Bike Challenge in that it too is centered around people teaming up and riding their bikes on campus to accrue more points. Each year materials are put out to grab attention and attract more traffic to the event and program.

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The art style I employed for this poster was inspired by scrapbooks and paper art. I used textures and shading in Photoshop on top of shapes from Illustrator to give this design a more realistic and unique look in an effort to cut through the tidal waves of posters a passerby sees on campus on a daily basis.