While at Lithia Motors working under their Airstream Adventures subsidiary, I have also done work for Airstream Adventures' custom trailer up-fitting division called Ultimate Airstreams, including their new logo. Over the course of about three months, I worked with the goal of refreshing the brand but still maintaining some of its original personality and mission. I wanted to provide a wide range of options, including logos both with and without an illustrative component, but with the main goal of emphasizing the "ultimate" side of their namesake with bolder type treatment and engaging visuals.

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