Fall Bike Challenge

This poster was created to advertise and promote an annual event that OSU Transportation Services hosts called the Fall Bike Challenge which piggybacks off of the ZAP biking rewards program. The event is centered around people teaming up and riding their bikes on campus to accrue more points than other teams for prizes. Each year materials are put out to grab attention and attract more traffic to the event and program.

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The design of this poster was inspired by a retro style I've seen used to showcase flashy, fun, exciting events. Emulating the OSU brand colors I created imagery to get the point across that this was indeed a flashy bike event and participants could walk away with prizes.