Be Bright Be Seen Campaign

This poster was created to advertise and promote an annual event OSU Transportation Services hosts called Be Bright Be Seen, a bike and pedestrian safety awareness campaign. Each year materials are put out to grab attention and spread safety awareness.

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In this design I took a more illustrative route to express a more fun side that was at this point lacking for a time. I depicted silly imagery and brighter colors to engage the audience's imagination and evoke a brighter sense of the purpose of the event.